Craft Business – Why You Should Track Visitors 0
Here’s a cautionary tale for any craft business!
I don’t mind admitting I’ve made mistakes from time to time. Any craft business is going to get things wrong, it’s part of growth. Stupid would be not learning from those mistakes.
Dumb is sometimes not following your own advice – like I didn’t 
Let me explain. One of the things I sell is a craft book that I wrote about five years ago. It’s in a very small area and it’s never made much money – although to be fair I don’t put any effort into promoting it. It just sits there selling maybe one a fortnight. It’s an ebook so I don’t have to do anything, it’s all on auto-pilot. At the end of the year it’s a nice little bonus but no big deal.
Then suddenly that book sold a dozen copies in a single day.
So what’s wrong with that you might say. Where’s the mistake? A nice bit of extra income, right?
The problem is that I have no idea where the sales came from. It’s the only site I run that I haven’t put some tracking code on. Result? Although I have the details of each individual who bought the book, I have no idea how they found it – and that means I’m missing a huge opportunity to improve my online craft sales.
Was it another site that recommended the book? Was it an article that I wrote? Was it a blog or a forum? If I’d taken ten minutes to install Google Analytics – which is completely free – I would know precisely where they had come from and I would be able to capitalize!
So it’s kind of frustrating. If I could get even half those sales each day it would definitely be worth putting some effort in – but I don’t know where to start.
I hope you are not making the same potential mistake in your craft business but I bet some of you are… Get some way of analyzing your visitors. Don’t put it off, it will only take minutes.
